Articles

Everything is Online! Whenever we want to search for anything “Brand, Images, Products, Services… etc” or even our own name, we go and search online! The result you get will tell you if whatever you are searching for is something valuable or trustable. Have you ever tried to search for your brand name or your […]

We had the pleasure of talking digital marketing with IT & Digital Marketing Consultant and noted public speaker Roland Abi Najem (Digital Marketing Consultant, Ministry of Information - Kuwait). In this interview, he shares with us the key to digital marketing success, the top challenges marketers face and much more.. Q1. From Your Experience, What […]

Social Media, Social Networking, Digital Media, Digital Marketing…etc. Too many technical terms defining several related and close topics, which lead to a conflict for the audience in understanding Social Media. Why it is difficult to understand Social Media? To start with, Social Media is a new concept used by 1/3 of the population (Almost 2 […]